Peperami reaches out to the crowd

Peperami's are reaching out to the public to create a new advert.

The company is offering $10,000 (£6,087) in a competition to find ideas for its next TV campaign for snack food brand Peperami. In the process they have dropped their ad agency and are turning to the public to develop a new idea. This technique is called crowd sourcing and it will be huge in the next few years. Other brands such as Doritos have already used this technique.

The big question we all need to ask is - is the future bright: is the future crowd sourcing?